Artificial Intelligence is changing many industries and Digital Marketing is no exception. Customers today expect personalized and consistent experience across every channel. For the second edition of the “State of Connected Customer” report, Salesforce Research surveyed over 6,700 consumers globally to better understand the mindset of the modern customer. The report revealed that 80% of customers think that the experience a company provides is as important as its products or services. 57% have stopped buying from the company because a competitor provided a better experience.
Savvy marketers know this and rely on Artificial Intelligence to analyze their data to gain a deeper understanding of consumers’ needs, then use these insights to help their organizations deliver improved customer experience. Read More