Digamma.ai CEO Q&A Series: Interview with Jarrod Wolf, co-founder of AddStructure
1. How are you looking to fundamentally change the customer shopping experience through Addstructure?
With our technology we’re hoping to make the shopping experience much more seamless. Imagine looking at your phone and using your voice to speak. As you’re speaking, the product mix that is being displayed to you is updating in real time. You can say something like, “I’m looking for a TV maybe like between 40 and 50 inches, around $600 and that has 3 HDMI ports.” And, as you’re speaking, the products that are being shown to you are actually updating with that conversational memory.
Next, you can imagine that technology like this could also enable a much better grocery cart building experience. It’s difficult to build a grocery list because you’re building a cart of 50 or 60 products. With our technology you can have your phone in your hand and say, “I’m looking for milk. Actually I want that to be organic milk. I want some of the yogurt. I want some sourdough bread. I want all the ingredients to make chicken enchiladas.” As you’re speaking, the entire list is just building itself. So, it’s a much faster, natural experience than the experience you have today. Read More